TEXTURED WAVES // GLOBAL CAMPAIGN

Media buy in Times Square and the World Trade Center.

Our campaign, "Expand Your World," featuring the Marriott Bonvoy® Boundless Card celebrates travelers who embody transformation, like the Textured Waves female surf collective, bringing inclusivity and camaraderie to the waves.

By partnering with new African American and U.S. Hispanic media outlets and using contextual placements, we were able to reach new audiences and achieve an impressive +75% increase in new accounts.

Our ability to provide fresh perspectives and showcase the card's benefits led to a successful campaign that far exceeded the clients’ expectations. In turn, the client increased paid media spend and displayed the work in Times Square as well as in The World Trade Center.

AD & DP: Alexander Heil

Director: Delphi Cinema

Talent: Texture Waves

Client: Chase

Executive Producer: Quigley Simpson

Producer: Brennan Alexa